Was just looking at ad annuals from UK for year 1995. An amazing amount of great stuff. I think UK advertising took a really bad turn in the late 90s. It stopped being dangerous. which was always the UK’s strength. That coupled with great craft skills.
I vividly recall seeing the 1994 D&AD exhibit at the One Club. I wrote the invite for this show for the one club members. i was very excited. My headline was: SEE THE AWARDS SHOW THAT HANDS OUT GOLD MEDALS LIKE THEY WERE ACTUALLY MADE OF GOLD. based on the fact that the d&ad hadn’t given out a gold pencil for advertising for the previous four consecutive years. which struck me as excessively stingy.
The exhibit itself blew my mind. the print alone was amazing.
Now UK advertising has gone all soft-folk driven softness and, yawn, film-y epics.
Time to drop some E and get busy again perhaps chaps!
OK bear with me here. here are some random iPhone pix taken SOLELY from campaign poster awards 95. It’s all very scientific, you wouldn’t understand.
but check out the sheer BIGNESS of the thinking on display. and the executional daring. even the Beamish ads, not classics perhaps, have a brutal simplicity about them. compare this with the recent campaign poster awards. they’re not even playing the same game anymore!