Going back to school is a bittersweet moment for parents and kids.
By the end of summer vacation the kids are bored and want to go back but there is also slight anxiety and apprehension.
“Will my friends be in my class? What will my teacher be like?”
Parents worry about how their kids will react to all this change. And of course the kids don’t help by bottling up their concerns and pretending everything is fine.
And it all comes down to one moment. The moment when the little ones hug Mama goodbye and run off to school.
This moment was the focus our new commercial for client OfficeMax.
We shot it in beautiful Pasadena. And thank god we weren’t recording sound because the place is plagued by flocks of unbelievably noisy escaped feral parrots who nest in the palm trees.
We’re really happy with the way it turned out. Directed by Phil Joanou via MJZ. I highly recommend working with Phil. He’s a pro!
The idea for the ending – running after bus – came from OfficeMax client Bob Thacker. And the motivation for that ending – forgetting lunch bag- came from director Phil Joanou. I just nodded my head in agreement. Glad I did!
The spot was edited by Sean Berringer at BEAST editorial Chicago.