Brands exist for a reason. Becoming a brand, just making it that far means you have a fan base.
You’re doing something right. People dig you for some reason.
That means you have some sort of future.
The only question is, how great will that future be?
Just as with people, brands are only as good as their choices. Does the brand make the right moves at the right time? That’s kind of all there is. What are you doing right now? That will dictate your future.
Nike could very easily have become New Balance or Brooks. A specialty running brand from Portland OR beloved of running geeks.
Instead it devoured the global sports apparel market whole.
Clearly Nike CEO Phil Knight has an endless appetite. For success. For excitement. For life.
And that is what ultimately defined the brand. Phil Knight’s vision for it. He had an idea of what the brand’s destiny could be. And he achieved it.
He deserved his success because he went for it. You don’t stumble into that sort of success.
What is your brand’s destiny?