You would never paint all the walls in your house vibrant purple simply because your decorator thinks it would be cool.
You would never build a house that is an inverted pyramid simply because some random architect thinks it would be cool.
Some ideas will just never fly. Because they’re crazy. Though I do like that inverted pyramid house idea.
So if you’re trying to sell a great idea to a client make sure it’s an idea THEY think is great. Because it solves the agreed problem.
You’d be amazed what executions you can get away with when all concerned are first convinced that it solves their problem.
That’s when you get license to do what you think is right. When others agree with you.
People have to be able to go home to their significant others the day you present your ideas and say to them “Hey, you know that problem we have, well how bout if we…(your idea here)?”.
And their significant other, who has been hearing about this problem for waaay too long, has to go “Wow, that’s a great idea!”. And mean it.
Everyone needs to feel a sense of relief when they hear your idea.
Your idea has to digestible to one and all.
Just noticed that I’ve started writing like Dave Trott.
And you love it, don’t you.
Don’t lie to me.