It allows you to capture LIFE, or your vision of it, and present it to the world. It’s magical.
If you’ve never shot anything before, here’s how it goes.
You rack your brain and sweat to find a story worth filming. Not easy.
You then sell this vision to someone. Not easy.
And then you rack your brain and sweat some more as you shoot it. Film is expensive to shoot. You only get one shot at it. So you better get it right. Not easy.
It’s a bitch, frankly. Every time.
But for all the hype about the internet and how the :30 spot is dead – and I seriously entertained that idea about six years ago – it turns out that film is winning.
It turns out nobody really wants to visit your website. They want to see an entertaining film. Have you got one of those?
The great thing about film/video is that it’s part of our collective experience. We all watch it for entertainment so we all have opinions on it. We’re all experts on what constitutes a great film. And so we are all programmed to receive more. That’s the key.
And as the internet shrinks and shrinks, it turns out that interesting video is the currency. It’s effortless!
What this means for advertising is that the ability to tell a compelling story is still king.
Some people think The Escape Pod is a “digital” agency. And I’m fine with that.
Hey, we frequently use “digital” cameras. Winking smiley face made of punctuation.