I remember thinking these ads were the funniest things ever. i was the first generation that had access to VCRs. that meant we could theoretically watch what we wanted. we were in fact limited to watching whatever Hollywood begrudgingly put on VHS or Betamax in 1979. I had the added incentive of growing up in the west of Ireland where the weather is simply miserable. wet, windy and cold. a great incentive to stay in and watch videos. and drink beer!
For some reason all the early films of Steve Martin were readily available on video. So we watched those A LOT. and they were really funny. This holsten pils ad campaign stole a clever technique from one of his movies and adapted it for an ad campaign.
Holsten pils was beer with a proposition: All the sugar turns to alcohol. Which to my teenage ears sounded like: this beer will get you fucked up!!!
it also came in a longneck green bottle and had green foil around the cap. champagne has foil around the cap. coincidence?
i was in!
To this day whenever I’m in a pub in London my eye instinctively searches for signs of Holsten.
This campaign was the work of one Dave Trott Esquire. You may have heard of him.