Shooting in LA

Blogging service temporarily disrupted by the actual work of advertising: creating stuff!

We’re in LA shooting film again. I’ve done this hundreds of times now and it never gets old. Filming things is exciting. and filming exciting ideas is even more exciting. if you’re not turned on by your idea nobody else will either.

when i started in advertising i had no idea i would end up shooting so much film in my career. i have inadvertently have gotten a masters degree in filmmaking (and storytelling) via advertising. telling stories on film is interesting because it’s a puzzle. always. there are many opportunities to go disastrously and irretrievably wrong. film making is about chemistry.

the biggest mistake you can make IMHO is to cling to your original idea too hard. film making is a process. your script/idea is only the start of that process. things change. go with the flow. the saying that in film you write things three times is true. you write them when you write them. you write them when you shoot them. and you write them when you edit them. that’s kind of all you need to know. surrender to the process.

6 responses to “Shooting in LA

  1. One thing I did not like about LA was the number of shootings. I am not sure I like the people your hanging out with Vinny. Bad elements. Just remember aim for between the eyes.

  2. The title had me all excited but then … where were the graphic shots of the casualties? Did the censors get to you?

  3. tsk, tsk. OK…..FILMING IN LA.

  4. Are you in LA or in the Valley. If the Valley then we definitely know what your filming.

  5. Your right, the excitement of filming should never get old, although the technology used to watch it will inevitably age.

    That was an incredibly tenuous link to this.

    Sorry, but I just got sent it and thought it was funny/interesting.

  6. very funny RANT. have you seen this one?

    and howie, we actually did “shoot in the valley” but not in THAT way. just good clean fun! i swear

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