The Baby Boom generation have ripped through the US culture like a freight train. They loved Rock and Roll: meet the Beatles! They wanted to have fun: drugs happen. They wanted to think even more about how awesome they were: EST. They wanted one last fling: Disco happened. They turned into their parents so they elected Dad president: Reagan. They became health conscious: too much jogging and aerobics turned their joints to powder. They wanted money, so the hippies turned into yuppies. Greed good now etc. They started to need a bit of a caffeine boost all of a sudden! Starbucks. The list goes on.
And frankly they are old now. and the fire from the Grim Reaper’s Gatling gun is withering. So what will their last great movement be? DEATH IS THE NEW 40 t-shirts? You know they’ve got one last move in them.