it cost a fortune. it’s causing a stir. soccer fans will love it. and it stole the thunder from Adidas, who are the official sponsor of the tournament. And it proves yet again that film is the still the best way to get an emotional reaction.
i can remember in the mid 90s when Nike were first entering the soccer market. the conventional wisdom was that soccer was a European sport where tradition was paramount etc So Nike could never be a big player in the category. Well guess what happened?
And then Nike went on to conquer golf, another sport where they never stood a chance for tons of reasons…tradition…genteel game…not brash American.
I’m guessing this cost at least $5 million to produce. And well done the person who got the Simpsons on board. Ronal-doh!