No. Really. It was very exciting! Because the product we were selling was Whole Foods Market. An unassailably great brand that we absolutely adore. I looooove this brand. Everybody does.
John Mackey – the founder of Whole Foods -clearly saw into the future and that future is now here. Whole Foods Market turned boring old grocery shopping into a sensory and intellectual treat. They curate the world of good food for you and present it in a very exciting way.
Legendary Chicago mobster Sam Giancana once defined “vice” as: “If it makes your pulse quicken, it’s a vice”. Sounds good. Well then, Whole Foods Market is a vice to me. The thought of going there literally excites me. What can I say, I have a weakness for this brand. As do many others.
So we figured let’s just present that reality on TV without any adornment. Whole Foods’ devotion to what they do is blindingly evident in their selection and their extremely knowledgeable and passionate employees. So we did the obvious thing and combined both of those into very conventional sounding commercials: store employees talking knowledgably about the products. Except these are for Whole Foods dude! Whole Foods! So the employees love what they do and the products they sell are amazing.
I’m not even that big of an olive fan but Whole Foods Market’s vast selection of freshly prepared olives has always impressed me. It just speaks volumes. 26 different types of olives? That’s just crazy. Surely ten would be more than enough. you can see the spot here.
They also sell the freshest ocean-caught fish in the Midwest. We are VERY far from the ocean here in Chicago. Very far indeed. I grew up in an irish sea port town. I know fresh fish. This fish is fresh! So we made this spot about that.
PS: We ate the halibut featured in this commercial for lunch. We’ll never forget you Stanley! You were delicious.
We also did an ad for their freshly made sausage. They actually make lots of different kinds of sausage, by hand, every single day.
Thanks and best wishes to Whole Foods Market clients Maggie Bahler and Ashley Heaton for being so nice and so fun to work with. Whole Foods people really are what you’d hope they’d be. Hence our commercials! And it’s nice to see them getting a bit of recognition. Chicago Sun-Times columnist Lewis Lazare was fulsome in his praise of our efforts. You can read his review here.