it was a branded content TV show we did with client OfficeMax. Easily the toughest execution i have ever done.
Have you ever filled 40 minutes of content? I hadn’t either until this. It’s scary.
Here is a 15 minute cut down from the original 40 minute TV show that aired on the CW network.
We got real lucky here in terms of everything coming together.
Here was the funny part. It scored zero awards. We couldn’t even enter it into the local Chicago awards show because they didn’t have a branded content category.
My sneaking feeling is that it didn’t win any awards because none of the judges were in any position to judge anything longer than sixty seconds.
I loved it. Watch for the Italian girl in the pink hoodie who crosses herself in sheer terror. My favorite bit.