I found this buried under a flagstone in a church founded by the Knights Templar in Ireland.
It’s the campaign manifesto used by Wieden and Kennedy to win the Miller High Life business back in 1997. Which begat the legendary Live the High Life Man campaign, whose echoes can be heard to this day. Think Jeff Kling wrote it. Or was it Jim Riswold?
Feast yeer on eyes ‘pon it with relish ye unworthy knaves!