I spent the lion’s share of my career working on Budweiser and Bud Light. As you can imagine, it’s a fun category. And i was good at it. And no, not because i’m Irish. That’s like racism or something.
No, i was good at it because I spent my formative years working in a pub in Ireland. I innately understand how booze is retailed. I just “get” it.
There was a time when I would have put a gun in my mouth rather than come up with another script for a beer ad. I needed a break. So I took one.
And now I’ve had a break of a couple of years. I’m refreshed. I want back in.
You see, selling alcohol isn’t a struggle for me. It comes easy. It’s like doing a crossword puzzle. And i’m real good at crossword puzzles! It was more like a hobby that i got paid for. I loved every aspect of it.
So here’s the deal. If you are an alcohol advertiser and you fancy getting a fresh take on your brand, give me a call. I’ll do the first campaign for free. I promise you this: you will love my ideas and they will very obviously work. You’ll see.