And when i say “remarkable” i mean it literally, ie this idea is WORTH remarking upon. Look at me here, remarking upon it. Putting it on my blog. Doing my part to give P&G free media.
What i like about this TV ad/piece of film is that it’s a smart use of media. not just TV. TV was the seeding program for what was very cleary conceived and shot with serious popularity in mind. It aired first on the Superbowl. It’s what the kids these days call “viral” i believe.
it’s a very direct demonstration of the product but executed in a way that’s just crazy enough to get that involuntary childish giggle out of all that watch it.
it’s done with confidence too. which is key. the audience can smell fear. trust me! these people (l’il agency name of Wieden and Kennedy) knew what they’re doing. i bet fun was had on this shoot. Which was helmed by some guy named Tom Kuntz. Might want to change your name to something cooler Tom. Like Agony/Ecstasy, The Ironing Board Liberation Front. Something like that.
The whole thing is a smart each-way bet as they say at the racetrack. At worst they had a very funny TV spot. At best, and i’d say it is, they have a nice-sized viral hit. Pop a cork guys!