Sometimes things can move at an imperceptibly slow pace. And then all of a sudden change at a furious pace.
The ad agency world is a bit like that. For years the alphabet soup of DDB, BBDO, etc loomed over the landscape like great big dinosaurs. Devouring everything in their path. Bigger was better. We give you more bang for your media (TV) buck. (Not actually true but accepted as truth.) And then the internet happened and the cool kids no longer seemed so cool. Things changed. And continue to change.
The enormous accounts that 15 years ago would have been a shoo-in for Leo Burnett et al (Cadillac, Coke, Miller Lite) are now housed at the rebels of yesteryear. Wieden has Coke and Dodge. BBH has Cadillac. Wieden and BBH have a long history of impacting the culture. Of living on the edge as Bon Jovi might say. And now they’ve become the establishment they used to be the reaction to. Which makes one wonder what the future holds for the previous champs.
Anyway, I’m hereby laying claim to the niche once occupied by Wieden and Kennedy on behalf of The Escape Pod. Big shoes to fill I know, but somebody has to do it.