Daily Archives: December 27, 2009

This is a great idea.

Found this over at David Rolfe’s Posterous Thingy. This is the idea: Hello, we are Domino’s, our pizza sucks. And it’s an ad for Domino’s Pizza!

Escape Pod collaborator Oscar-nommed director Henry-Alex Rubin and producer Drew Santarseiro were at the controls of this one. They did a little ole thing called Whopper Freakout for Burger King. Not uncoincidentally also via Mr. Rolfe and CPB.

I love this idea. And i bet it will have a really positive and galvanizing effect on the Domino’s Pizza internal culture. Great job everybody.