The former account director on Budweiser when i worked on the brand at DDB, Marty Kohr, put this on youtube recently. It’s a highlight reel that demonstrates the impact our work had on the culture. This was the bit that fascinated me most. Winning awards is nice but it’s really just the icing on the cake. it’s not enough.
our campaign was explosively popular. I’d never seen anything like it. it was kind of scary really at times. but just really exhilarating most of the time.
As ADWEEK recently did its crowdsourced best-stuff-of-the-2000s thing, i proffer this as proof that we should win that contest. By virtue of its sheer popularity alone.
UPDATE: BUT THIS WAS MY FAVORITE BIT. FROM FIRST EPISODE OF “THE OFFICE”. I COULDN’T BELIEVE IT.