Daily Archives: July 28, 2009

Is outdoor advertising the future of advertising?

Over dinner in new york recently i got into a fascinating discussion with my old colleague and all around good and wise egg Arun Nemali about the future (and present) of advertising. In a rapidfire discussion about the universe and everything we concluded that the future of advertising might well lie in out-of-home advertising. Not just billboards but everything that can be encountered in the real world. because, at some point, even the most wired of the wired have to go out and get some toilet paper and cheetos. and occasionally occasionally avert their gaze from their mobile device.