A recent report in adweek points out that craigslist is on track to make a lousy hundred million dollars this year. not even a billion dollars. how boring!
of course most of this revenue (presumably) came at the expense of the classified ads in newspapers. cue the worlds only sub-atomic violin orchestra.
one of the admirable things about craigslist is how under the radar they have been. they don’t try to constantly get their faces on the cover of FAST COMPANY and they don’t view it as a tragedy that they aren’t a hundred bazillion dollar company. they had a great idea, it’s working brilliantly, and it will probably continue to do so. and they seem happy. as they should be.
i raise a glass of discount sparkling organic apple juice in their honor!