Hugh McLeod, come on down!

As i recently posted I was given an advance preview copy of Hugh’s first book, IGNORE EVERYBODY. Because I’m special. winking smiley face.

Very little of the book came as a surprise to me but i guess i’m not the real audience. I had read most of it before via his blog and his legendary download HOW TO BE CREATIVE.

i’d hoped hugh would produce a book for the C-suite types and he has. but the difference between hugh’s book and the countless cookie cutter cook book style business books out there is that hugh’s wisdom is hard earned. and he earned it by living it. not by theorizing and bullshitting. and that’s what gives the book its edge. hugh is a true digital pioneer. it’s no coincidence he’s ended up living in west texas.

if you are creative or want to be creative or just need something that will shake you up and challenge your assumptions, buy this book.

My favorite line in the book has to be: WANTING TO CHANGE THE WORLD IS NOT A NOBLE CALLING. IT IS A PRIMAL CALLING.

Turn that one into a poster Hugh. I’d buy it!

3 responses to “Hugh McLeod, come on down!

  1. I don’t think Hugh’s writings and cartoons are different because he’s lived/earned it. I think he writes and draws what he does because of his life. His distillations are just him.

    What others write is just them.

    He’s just brilliant. To us.

    Perhaps what differentiates him from “the rest” of the business/marketing authors is he’s an artist, a balls-to-the-wall artist, AND brilliant with selling.

    Peace.

  2. theescapepod

    Hi Daniel,

    i was trying to say that one of the things that makes the book valuable is that Hugh is speaking from experience. there are a lot of charlatans out there in brand 2.0 land and hugh isn’t one of them.

    plus, as you point out he uniquely straddles the worlds of marketing, web, and art. it’s actually kind of funny that the book come out now when his art seems to be taking over his life more and more.

  3. I also got one of Hugh’s preorder, signed copies…so I decided to give my unsigned copy away.

    The more Hugh we can spread, the better, don’t you think? :-)

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