Very little of the book came as a surprise to me but i guess i’m not the real audience. I had read most of it before via his blog and his legendary download HOW TO BE CREATIVE.
i’d hoped hugh would produce a book for the C-suite types and he has. but the difference between hugh’s book and the countless cookie cutter cook book style business books out there is that hugh’s wisdom is hard earned. and he earned it by living it. not by theorizing and bullshitting. and that’s what gives the book its edge. hugh is a true digital pioneer. it’s no coincidence he’s ended up living in west texas.
if you are creative or want to be creative or just need something that will shake you up and challenge your assumptions, buy this book.
My favorite line in the book has to be: WANTING TO CHANGE THE WORLD IS NOT A NOBLE CALLING. IT IS A PRIMAL CALLING.
Turn that one into a poster Hugh. I’d buy it!