From a recent post (i subscribe to his email list) it’s obvious that the Great Domed One hasn’t shot a lot of film. Not that this stops him from telling people how to do it. I love that about internet ad guru types. Never let not actually having experience of doing something hold you back from holding forth on it.
Let me tell you how to create viral video. First, spend years studying what people like and don’t like and what works. Then spend years shooting a TON of all sorts of things to learn the art of film-making. Because film is a very executional medium. It’s art. And art is hard.
There is no short cut to great content. Unless you happen to have a lion somewhere that you raised as a cub and that’s just dying to be reunited with you years later. like now. or you happen to have a sneezing panda in your basement.
There’s an old cowboy saying: never mistake a clear view for a short distance. just because you’ve watched a lot of video doesn’t mean you’ll be any good at creating it.
Here’s my tip: hire someone who actually knows what they’re doing.