Nobody actually goes to the official events at the Palais during the Cannes ad festival. For two reasons. one, they are held during daylight (sleeping) hours. and two, there isn’t a constant stream of free booze at them. i didn’t go to a single thing the year i went to cannes. and i was there the entire week. and there were some pretty interesting speakers.
So based on my experience of cannes, i predict a skimpy turnout for Steve Ballmer’s thingy. He’s the CEO of Microsoft and manages to be even more boring and focused than bill gates. he might as well be in charge of General Tire Corporation as far as the hard-partying adfolk in the sunny south of france will be concerned ..