i love the recurring notion that any particular generation will “the one” that’s immune to advertising. yet it’s a myth that will not die. I can remember when i was the generation that was too savvy to fall for advertising’s tricks and gimmicks. And look what happened to me!
And now the “Internet generation” has been anointed as the ones who will finally put all of us in the ad game out of business. Apparently they shall grow up devoid of insecurities and will live in some sort of egalitarian Maoist consumer paradise where all purchases are made with ice-cold rationality. No room in their lives then for attending promises of betterment and cooler stuff. Not on your life! Contentment shall come from within.