I can remember when i was the generation that was supposed to be immune to advertising.

i love the recurring notion that any particular generation will “the one” that’s immune to advertising. yet it’s a myth that will not die. I can remember when i was the generation that was too savvy to fall for advertising’s tricks and gimmicks. And look what happened to me!

And now the “Internet generation” has been anointed as the ones who will finally put all of us in the ad game out of business. Apparently they shall grow up devoid of insecurities and will live in some sort of egalitarian Maoist consumer paradise where all purchases are made with ice-cold rationality. No room in their lives then for attending promises of betterment and cooler stuff. Not on your life! Contentment shall come from within.

Suuuuuuure.

6 responses to “I can remember when i was the generation that was supposed to be immune to advertising.

  1. I never knew Mao was big on consumer purchases! Or as we later found out, on egalitarianism either.

  2. Pat, you got me. What i meant was utopian and it came out as Maoist. but i do like image of future consumers all wearing the same clothes. Mao got that bit right. And bikes.

  3. And bikes. Agreed.

  4. The trouble is for these types is the likes of Greenpeace, Oxfam etc etc are all brands as well.

  5. May I quote you in my presentation at the HOW Design Conference?

  6. robin, of course you can. what’s your presentation about?

    vinny

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s