Hard-selling advertising has gotten a bit of a bad name IMHO. To some it connotes uncreative direct marketing. It is direct selling. Very direct. Disarmingly so. But that doesn’t mean it can’t be the most creative thing you’ve ever seen. In fact i would argue that all great advertising is very direct and blatant.
Check this out. A brilliant strategy that completely works on a very visceral level. Viscerality is a hallmark of the hard-selling ad. They are usually moving in some manner. They aim to overwhelm.