Daily Archives: March 8, 2009

More Hard Sell!

Hard-selling advertising has gotten a bit of a bad name IMHO. To some it connotes uncreative direct marketing. It is direct selling. Very direct. Disarmingly so. But that doesn’t mean it can’t be the most creative thing you’ve ever seen. In fact i would argue that all great advertising is very direct and blatant.

Check this out. A brilliant strategy that completely works on a very visceral level. Viscerality is a hallmark of the hard-selling ad. They are usually moving in some manner. They aim to overwhelm.

One of Dave Trott’s favorite hard-sell ads:

I asked readers to submit their favorite hard-selling ads. This is one Dave Trott sent in. It’s a classic. Ran for years here in the USA. You’ll see why. it was shot in 1959. slickly shot it is not. but the core idea will always work.

What’s your favorite hard-sell, can’t-argue-with-it, instantly-makes-you-want-to-buy-the-product ad? mine is the Cream of Manchester Ice Cream Cone ad for Boddingtons. I should see if i can buy a poster of that one actually. They looked amazing.