The above letter was mailed out exclusively to people named JOHNSON as a promo for a TV show whose main character is named Johnson. How come I never heard about this idea until now? (and don’t say “Because your name isn’t Johnson”) This is a brilliant idea. Direct mail to promote a TV show? I am insanely jealous of this idea. so much so that i have decided that the creators will shortly become the inaugural recipients of this blog’s prestigious sporadically given out award: The Escape Pod’s SCREW YOU! award.
Anyone know who did it? If so please let me know.