A great ad for a great cause

amber alerts ad
I saw this poster recently. It’s advertising “amber alerts” a mobile phone based network of regular folks who are texted a message whenever a child disappears in their part of the country so they can form a digital posse, if you will, to help find the missing child. It’s a great use of technology for a great cause. And this ad does it justice.

I signed up for the amber alerts program based on seeing this ad alone. i can’t think of higher praise. whoever did this knows exactly what they’re doing. well done.

4 responses to “A great ad for a great cause

  1. Love this. I suppose that it would be terror-inducing to remove the ad from print and bring it right onto swing seats themselves – recalling anti-drunk driving ads on urinal cakes – but wonder if it wouldn’t be even more effective in-context.
    Thanks for posting this.

  2. yes ian. it would have worked on actual swings too. and i don’t think that fear of abduction is a terror that needs inducing in parents. but either way, the idea unites parents (and activates their cell phones) and is so dead-on target that it’s beyond reproach.

  3. “and i don’t think that fear of abduction is a terror that needs inducing in parents.”
    It isn’t, but it’s that kind of fear that becomes unbearable when talking about it. So that’s what these guys did – simply talk about it.

  4. Good point Anca. They avoided being cheap and needlessly melodramatic about it. they calmly directed me to doing something.

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