I saw this poster recently. It’s advertising “amber alerts” a mobile phone based network of regular folks who are texted a message whenever a child disappears in their part of the country so they can form a digital posse, if you will, to help find the missing child. It’s a great use of technology for a great cause. And this ad does it justice.
I signed up for the amber alerts program based on seeing this ad alone. i can’t think of higher praise. whoever did this knows exactly what they’re doing. well done.