Let me get this straight. I love winning awards. I am very shallow. I am in advertising. This should be shocking to absolutely no one.
And i’m always suspicious of ad people who say they don’t care about awards. And i’m even more suspicious of people who win awards and then act like they don’t care about them. Claiming that they use their Oscar as a door stop etc. Oscars belong on mantle pieces and behind glass cabinets. Just so you know. I’ll come round and polish yours for you next time I’m in LA if you want. Respect! Please.
So anyway, we’re wading through the ever-more-complicated ad awards entry requirements. It’s that time of year again.
Here’s a typical request. “Please submit a film (no longer than five minutes) outlining the idea”. A FIVE MINUTE FILM! dude, just so you know, now you have me evaluating your request just to bloody ENTER your award show and weighing it against the worth of your award. and i have to say, i know from experience that most awards are simply not worth that type of time expenditure. and don’t even get me started on the entry fees. a separate issue entirely.
what most awards shows kind of fail to realize is that their roots lie in the pre-Internet days. when they served a valuable service: collating and presenting a very necessary once-a-year peek at the state of the world of creativity. that is no longer the case. i’ve already seen anything worth seeing online. except for the Asian scam ads that never ran anywhere anyway. yet the awards shows are still stuck in that era. Still producing dead tree “annuals”. and because they are so behind the times, their entry categories have become laughable. Online is no longer just INTERACTIVE, got that kids?
So here i am, an admitted ad awards groupie, actively considering whether or not it’s worth entering ad awards shows. that can’t be a good sign for the awards shows.