This was a McDonalds spot. And why this one never aired is a mystery to me. It’s a charming thing if you’re a new parent. And it was based on my own experience.
When my eldest was just a toddler starting to speak she would call out every Dunkin Donuts sign we approached it because she’d been there once and knew that it was the place where the donuts came from. “DONUT PWACE!!! DONUT PWACE!!!” DONUT PWACE!!!”” she would scream every time. And because she had perfect eyesight and not much else to do she would sometimes see one way in the distance and piercingly scream “Donut Pwace!!!” in my ear as i drove. i would slowly realize what she was on about only as we drew closer to the Dunkin Donuts sign.
so that situation was the germ for this spot.
FUN FACTS: It cost $2500 to have that teddy bear stitched by hand. one of a kind. still have it. The Dad actor appeared in Sex and The City. At a crucial moment in the shooting of the commercial the little girl fell fast asleep in her car seat. So we broke for lunch.