Not sure if you’re familiar with the youtube phenomenon of unboxing. it’s where people film themselves opening products they’ve just bought and savoring the contents as they see them for the very first time. it’s a bit odd. It’s usually done with newly arrived electronic items, but i’ve seen unboxing videos of people “unboxing” new candy bars and describing the taste to an imagined audience.
This commercial/video for a Samsung phone is the first (and probably only) ad that references unboxing. And whoever did it, did a great job.