Lewis Lazare, the Chicago Sun-Times ad columnist, asked The Escape Pod to participate in an interesting competition. It was this. He asked us, along with several other Chicago ad agencies, to create a print ad for a presidential candidate. The kicker being that we would be randomly assigned the candidate we would promote. We had to agree to take part first. So we agreed. And we were ready to promote either candidate. We’re in advertising. We sell whatever we’re assigned to sell. That’s part of the fun.
We drew Barack Obama.
And we created the above ad. Our rationale was the following: people really vote against something rather than for something. And the Republican administration (both Bush and Mccain are Republicans) has been an undeniable disaster on several fronts. The economy being the most recent disaster. So we figured that’s something we should leverage. Encourage people to vote against a third Republican administration.
Just as we would have leveraged John McCain’s experience, war heroism, and guy-you’d-like-to-have-a-beer-with-ism had we drawn the assignment to sell his candidacy. And we would have railed against Obama’s lack of experience.
The more money a candidate has to buy media space the better. And a lot of Americans could do with a little catharsis after eight years of Bush. So we had the idea to create and sell something fun that reminds voters of the failures of the Republican administration. Kill two birds with one stone as it were. We are actually producing 125 of these plates that people can actually purchase from us. Via this website:http://plates4obama.com/
Mr. Lazare’s idea is to put the ads online and have the Chicago ad community vote on which one they think is the most effective.
Now urging you to vote for our entry would be wrong from an ethical perspective.
But we are in Chicago. The city that invented creative voting. So…
Fellow escapologist Matt recently ordered some steaks from Tall Grass Beef. Tall Grass steaks are harvested from specially bred cattle that are fed only on grass. Free range organic beef in other words. Apparently they are yummy beyond belief.
The requested victuals recently arrived along with a note from the owner of Tall Grass Beef: TV’s Bill Kurtis. That’s right, our fellow Chicagoan with a propensity for reminding viewers that he, and no one else, is Bill Kurtis. A great branding device btw.
It was a personalized handwritten note on a little Thank You card with a pic of BK inside it. Matt thought enough of it to remark upon it and show it to us. So now Bill Kurtis has established a Tall Grass beachhead here in our office. I want some Tall Grass steaks now.
And don’t you worry Bill Kurtis, i’ll be analyzing the handwriting on my thank you note to make sure it matches Matt’s.
the late nagi noda
]ust found out that the incredibly gifted Japanese director Nagi Noda tragically passed away at the age of 33. We at The Escape Pod came very close to working with her a year ago on a TV commercial that would have been a great use of her talents. She was truly a unique individual with an incredible imagination. It’s sad.
Google just released a new browser. Chrome, it’s called. We’re sure it is an improvement on all previous browsers. That’s kind of what Google does: make things noticeably better than they were before. Chrome attained one per cent of the browser market the first day it was introduced.
And the Android phone, also from Google, is coming. The iPhone will finally have some competition. Trust me on this one.
It’s almost like they have an unassailable competitive edge now. or edges. Their success in search alone is almost monopolistic. So they have the confidence to seemingly take on everyone and everything. and attempt the impossible. and succeed.
Cuil’s feeble challenge search engine seems completely quixotic now, doesn’t it. It was the Sinclair C5* of its day by comparison. Not cool.
*The Sinclair C5 (pictured above) was an electric, um, vehicle. It was the brainchild of Sir Clive Sinclair, an early PC innovator. Its debut in the mid-80s in the UK was much-anticipated and was the subject of lots of hoopla and media scrutiny. Then people finally saw the Sinclair C5. And they just laughed. And laughed. And then laughed some more.