Here’s another good example of an “aesthetic whole”. My old art director partner Justin Reardon is now a successful director. He created this gem for his beginning directorial reel. It was all his idea. It is insane. And brilliant. And without doubt the best ad you’ll ever see for Nutrigrain bars. Like whassup, it doesn’t ask you to please like it and to please, please laugh. It just overwhelms you. And takes you on a little trip to its own fully-realized little world. It sounded crazy when he described it to me. But he had a vision for it.
It was a sort of an accidental viral hit. Someone from geek.com stumbled upon his site and it spread from there like wildfire. If you haven’t seen this before I highly recommend that you do so now.