Daily Archives: August 12, 2008

more penny antics

last week we, in conjunction with Innova and DIG communications, staged an event for client officemax. we created the world’s biggest penny tray and placed in the world’s biggest mall: the mall of america in Minneapolis.

We filled the tray with two million pennies ($20K) and invited people to take them. And take them they did. In under three hours there wasn’t a penny left in the tray.

We filmed the penny melee that ensued and put the sped-up film on our back to school youtube penny pranks channel. What is it about time-lapsed films that is so appealing? It’s the filmic equivalent of hearing a funny helium voice. it never fails to entertain. Or is it just me?

Anyway, check it out. See two million pennies disappear in 30 seconds!