last week we, in conjunction with Innova and DIG communications, staged an event for client officemax. we created the world’s biggest penny tray and placed in the world’s biggest mall: the mall of america in Minneapolis.
We filled the tray with two million pennies ($20K) and invited people to take them. And take them they did. In under three hours there wasn’t a penny left in the tray.
We filmed the penny melee that ensued and put the sped-up film on our back to school youtube penny pranks channel. What is it about time-lapsed films that is so appealing? It’s the filmic equivalent of hearing a funny helium voice. it never fails to entertain. Or is it just me?
Anyway, check it out. See two million pennies disappear in 30 seconds!