The King and We

A couple of us here at The Escape Pod worked on the Budweiser and Bud Light advertising accounts for years. Very happy and productive years. Anheuser-Busch were a great client who really understood their industry. And our industry. They “get it” as we adfolks say. And they really get the best out of everyone who works with them.

So forgive us if we’re a little sad to see control of the company ceded to outsiders.

An unforeseen side effect of Anheuser-Busch consistently buying great advertising for their brands was that it led to a perception among some that A-B were really just great marketers and not great brewers. And nothing could be further from the truth. The Busch family are unbelievably passionate about their beers. And the A-B culture is a very strong one. They’re beer guys. They’re A-B guys (and gals). And that really means something.

So this must be an emotional time in St. Louis.

I hope InBev realizes the value of what they just bought. And that A-B are a killer organization. It aint broke is all we’re sayin’.

We’d love nothing better than for InBev to be the best thing that ever happened to Bud.

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