Branding tricks not for kids apparently

So last night i’m at the grocery store with my seven year old son. I tell him he can have anything he wants for dessert. He makes a beeline for the ice cream fridges. He wants ice cream sandwiches. He excitedly reaches for the (cheaper) store-brand 12-pack of ice cream sandwiches. Without even thinking i take his perfectly good selection and replace it with a 12-pack of of a well known ice cream/dairy band. He didn’t care. He hasn’t been “tainted” by branding. He’s pure.

The power of branding. (Hey, I never said this would be an inspirational or uplifting tale, did I)

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