“What’s the one show?” i hear you say, perhaps. The One Show is arguably the leading American creative advertising award show. The actual awards are metal pencils like the one pictured. It’s a big deal to win a One Show gold pencil. (despite what the award-losing haters say!)
Anyway, one of our favorite pieces of advertising from recent times won big at the The One Show last night. Won lots of pencils. It was created by Crispin Porter Bogusky on behalf of client Burger King and was directed by Henry Alex Rubin (of Smuggler). The idea was mischievous in the extreme. What they did was rig a BK in Las Vegas with hidden cameras and tell everyone who came in looking for a Whopper that BK no longer sold them. With predictably hilarious reactions from whopper lovin’ Americans. While most advertising suffers from being a rather one-sided contrivance, this was undeniably real and credible. And great viewing. And, after you laughed hard at the resulting film, you invariably started thinking about having a Whopper. Hmmm…whopper! It worked in a very Pavlovian way.
So, congrats to all at CPB including our old compadre uber-producer David Rolfe. And to Henry Alex Rubin, who we at The Escape Pod have had the distinct pleasure of working with in the past and hope to again in the future. And let’s not forget Drew Santarseiro!