“Initially this campaign was developed via focus groups and quantitative research around the globe. We worked to make sure that the insights we were gathering for the campaign were relevant around the world.”

Found this in Ad Age, who couldn’t find something more interesting to write about? Really?

Ironically the tagline for this campaign is LET’S MAKE EXCELLENCE HAPPEN.

Yes, you read that correctly.

Let us make excellence happen. Those words. In that order.

I kid you not.

Which is exactly what JUST DO IT would sound like if it were put through the research grinder.

which thankfully it wasn’t.

Again, ironically, this “insight” led to this astoundingly unexcellent video.