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	<title>ESCAPOLOGY (the escape pod's blog)</title>
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	<link>http://theescapepod.wordpress.com</link>
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		<title>ESCAPOLOGY (the escape pod's blog)</title>
		<link>http://theescapepod.wordpress.com</link>
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		<title>This blog is moving.  This is my last post here.  Gonna miss this place! SNIFF!!!</title>
		<link>http://theescapepod.wordpress.com/2013/05/31/this-blog-is-moving-this-is-my-last-post-here-gonna-miss-this-place-sniff/</link>
		<comments>http://theescapepod.wordpress.com/2013/05/31/this-blog-is-moving-this-is-my-last-post-here-gonna-miss-this-place-sniff/#comments</comments>
		<pubDate>Sat, 01 Jun 2013 04:34:13 +0000</pubDate>
		<dc:creator>theescapepod</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[the escape pod]]></category>

		<guid isPermaLink="false">http://theescapepod.wordpress.com/?p=5331</guid>
		<description><![CDATA[in line with our seemingly eternal website redesign, this blog&#8217;s address has to change. the new web address is http://theescapepod.com/blog/ See you there. RSS reader users should use this link to continue their intake of blog magic, or blogic if &#8230; <a href="http://theescapepod.wordpress.com/2013/05/31/this-blog-is-moving-this-is-my-last-post-here-gonna-miss-this-place-sniff/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theescapepod.wordpress.com&#038;blog=3337071&#038;post=5331&#038;subd=theescapepod&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theescapepod.wordpress.com/2013/05/31/this-blog-is-moving-this-is-my-last-post-here-gonna-miss-this-place-sniff/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">theescapepod</media:title>
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		<title>Escape Pod creates its first skateboard</title>
		<link>http://theescapepod.wordpress.com/2013/05/11/escape-pod-creates-its-first-skateboard/</link>
		<comments>http://theescapepod.wordpress.com/2013/05/11/escape-pod-creates-its-first-skateboard/#comments</comments>
		<pubDate>Sat, 11 May 2013 23:40:36 +0000</pubDate>
		<dc:creator>theescapepod</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://theescapepod.wordpress.com/?p=5327</guid>
		<description><![CDATA[My son, god bless him, asked for a skateboard for his birthday. No problem there. The only thing was he specified that it have a Scottish terrier graphic. Big problem. Perhaps not unsurprisingly, there is a distinct lack of Scottish &#8230; <a href="http://theescapepod.wordpress.com/2013/05/11/escape-pod-creates-its-first-skateboard/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theescapepod.wordpress.com&#038;blog=3337071&#038;post=5327&#038;subd=theescapepod&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theescapepod.wordpress.com/2013/05/11/escape-pod-creates-its-first-skateboard/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">theescapepod</media:title>
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			<media:title type="html">BJ8Qm16CEAADf4V</media:title>
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		<item>
		<title>Sir Hegarty nails it again</title>
		<link>http://theescapepod.wordpress.com/2013/05/07/sir-hegarty-nails-it-again/</link>
		<comments>http://theescapepod.wordpress.com/2013/05/07/sir-hegarty-nails-it-again/#comments</comments>
		<pubDate>Tue, 07 May 2013 12:30:55 +0000</pubDate>
		<dc:creator>theescapepod</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[BBH]]></category>
		<category><![CDATA[digital bullshit]]></category>
		<category><![CDATA[sir john hegarty]]></category>
		<category><![CDATA[the escape pod]]></category>
		<category><![CDATA[what's wrong with advertising]]></category>

		<guid isPermaLink="false">http://theescapepod.wordpress.com/?p=5324</guid>
		<description><![CDATA[Ever since he&#8217;s retired, John Hegarty has really been letting adland have it with both barrels and calling bullshit on an industry that is even more awash with bullshit than it ever has been. And that&#8217;s saying something. Adland&#8217;s decade-long &#8230; <a href="http://theescapepod.wordpress.com/2013/05/07/sir-hegarty-nails-it-again/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theescapepod.wordpress.com&#038;blog=3337071&#038;post=5324&#038;subd=theescapepod&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theescapepod.wordpress.com/2013/05/07/sir-hegarty-nails-it-again/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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		<title>My first shoot</title>
		<link>http://theescapepod.wordpress.com/2013/05/01/my-first-shoot/</link>
		<comments>http://theescapepod.wordpress.com/2013/05/01/my-first-shoot/#comments</comments>
		<pubDate>Thu, 02 May 2013 03:43:19 +0000</pubDate>
		<dc:creator>theescapepod</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://theescapepod.wordpress.com/?p=5317</guid>
		<description><![CDATA[I recently came across this lovely idea. It&#8217;s a forum for directors (and creatives, i think) to talk about their very first shoot. My old partner turned Hollywood director Justin Reardon was profiled in it recently. I love ideas like &#8230; <a href="http://theescapepod.wordpress.com/2013/05/01/my-first-shoot/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theescapepod.wordpress.com&#038;blog=3337071&#038;post=5317&#038;subd=theescapepod&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theescapepod.wordpress.com/2013/05/01/my-first-shoot/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
		<media:content url="http://2.gravatar.com/avatar/e1452df47a51dc0854e8c19a3af8739f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">theescapepod</media:title>
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		<title>The great thing about social media is that is let&#8217;s you meet your brand&#8217;s fans.  The bad thing about social media is that it can you end up talking only to your fans.</title>
		<link>http://theescapepod.wordpress.com/2013/04/29/the-danger-to-marketers-of-falling-in-love-with-social-media/</link>
		<comments>http://theescapepod.wordpress.com/2013/04/29/the-danger-to-marketers-of-falling-in-love-with-social-media/#comments</comments>
		<pubDate>Tue, 30 Apr 2013 00:10:00 +0000</pubDate>
		<dc:creator>theescapepod</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Wheat thins]]></category>

		<guid isPermaLink="false">http://theescapepod.wordpress.com/?p=5307</guid>
		<description><![CDATA[One of the great things about social media is that it let&#8217;s you meet your brand&#8217;s fans. The ones who think your brand is just awesome! So much so that it may occupy a disproportionate amount of their brainspace. We &#8230; <a href="http://theescapepod.wordpress.com/2013/04/29/the-danger-to-marketers-of-falling-in-love-with-social-media/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theescapepod.wordpress.com&#038;blog=3337071&#038;post=5307&#038;subd=theescapepod&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theescapepod.wordpress.com/2013/04/29/the-danger-to-marketers-of-falling-in-love-with-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">theescapepod</media:title>
		</media:content>

		<media:content url="http://theescapepod.files.wordpress.com/2013/04/products_butter_salted-butter.png" medium="image">
			<media:title type="html">products_butter_salted-butter</media:title>
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			<media:title type="html">Wheat-B</media:title>
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		<item>
		<title>Ship happens!</title>
		<link>http://theescapepod.wordpress.com/2013/04/20/ship-happens/</link>
		<comments>http://theescapepod.wordpress.com/2013/04/20/ship-happens/#comments</comments>
		<pubDate>Sun, 21 Apr 2013 00:26:05 +0000</pubDate>
		<dc:creator>theescapepod</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[cool]]></category>
		<category><![CDATA[funny]]></category>
		<category><![CDATA[k mart]]></category>
		<category><![CDATA[Kmart]]></category>
		<category><![CDATA[mark andeer]]></category>
		<category><![CDATA[officemax]]></category>
		<category><![CDATA[ship my pants]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://theescapepod.wordpress.com/?p=5305</guid>
		<description><![CDATA[Congratulations to former Escape Pod client Mark Andeer for approving this piece of ship. What I love about this ad is that you can&#8217;t argue with it. And if you do, you&#8217;re a fool. But what I really love is &#8230; <a href="http://theescapepod.wordpress.com/2013/04/20/ship-happens/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theescapepod.wordpress.com&#038;blog=3337071&#038;post=5305&#038;subd=theescapepod&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theescapepod.wordpress.com/2013/04/20/ship-happens/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
	
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			<media:title type="html">theescapepod</media:title>
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		<title>I just spent the afternoon watching commercial television in the US and A</title>
		<link>http://theescapepod.wordpress.com/2013/04/20/i-just-spent-the-afternoon-watching-commercial-television-in-the-us-and-a/</link>
		<comments>http://theescapepod.wordpress.com/2013/04/20/i-just-spent-the-afternoon-watching-commercial-television-in-the-us-and-a/#comments</comments>
		<pubDate>Sun, 21 Apr 2013 00:18:51 +0000</pubDate>
		<dc:creator>theescapepod</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://theescapepod.wordpress.com/?p=5303</guid>
		<description><![CDATA[Something I hadn&#8217;t done in a while. Not because I&#8217;m so cool or tech savvy, just because I was in a hotel room with my son and we had nothing better to do. This is what struck me: 1. If &#8230; <a href="http://theescapepod.wordpress.com/2013/04/20/i-just-spent-the-afternoon-watching-commercial-television-in-the-us-and-a/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theescapepod.wordpress.com&#038;blog=3337071&#038;post=5303&#038;subd=theescapepod&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">theescapepod</media:title>
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		<title>Direct communication, Irish style.  Part 2.</title>
		<link>http://theescapepod.wordpress.com/2013/04/15/direct-communication-irish-style-part-2/</link>
		<comments>http://theescapepod.wordpress.com/2013/04/15/direct-communication-irish-style-part-2/#comments</comments>
		<pubDate>Mon, 15 Apr 2013 22:45:35 +0000</pubDate>
		<dc:creator>theescapepod</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://theescapepod.wordpress.com/?p=5300</guid>
		<description><![CDATA[As we&#8217;ve mentioned before, nobody beats the Irish when it comes to pooh-poohing illicit canine pooing. Well this proud tradition continues. I found this gem on an Irish website today. I love it.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theescapepod.wordpress.com&#038;blog=3337071&#038;post=5300&#038;subd=theescapepod&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">theescapepod</media:title>
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			<media:title type="html">CxWbUTi</media:title>
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		<title>The continued adventures of television advertising</title>
		<link>http://theescapepod.wordpress.com/2013/04/08/5295/</link>
		<comments>http://theescapepod.wordpress.com/2013/04/08/5295/#comments</comments>
		<pubDate>Tue, 09 Apr 2013 00:00:05 +0000</pubDate>
		<dc:creator>theescapepod</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://theescapepod.wordpress.com/?p=5295</guid>
		<description><![CDATA[The US cable TV industry is the last frontier for good interface design and generally acting cool. It&#8217;s laughably bad. And for an industry in as much peril as it clearly is, it doesn&#8217;t do much to help itself. (But &#8230; <a href="http://theescapepod.wordpress.com/2013/04/08/5295/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theescapepod.wordpress.com&#038;blog=3337071&#038;post=5295&#038;subd=theescapepod&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>THE AUDIENCE IS EVERYTHING.  ARE THEY SITTING COMFORTABLY?</title>
		<link>http://theescapepod.wordpress.com/2013/04/06/the-audience-is-everything-are-they-sitting-comfortably/</link>
		<comments>http://theescapepod.wordpress.com/2013/04/06/the-audience-is-everything-are-they-sitting-comfortably/#comments</comments>
		<pubDate>Sat, 06 Apr 2013 14:20:50 +0000</pubDate>
		<dc:creator>theescapepod</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[the escape pod]]></category>

		<guid isPermaLink="false">http://theescapepod.wordpress.com/?p=5293</guid>
		<description><![CDATA[I started my career in advertising on the media side of things. I sold airtime on ITV (Independent Television) network in the UK . The commercial counterpoint to the BBC TV network. And it gave me valuable insight into how &#8230; <a href="http://theescapepod.wordpress.com/2013/04/06/the-audience-is-everything-are-they-sitting-comfortably/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theescapepod.wordpress.com&#038;blog=3337071&#038;post=5293&#038;subd=theescapepod&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://theescapepod.wordpress.com/2013/04/06/the-audience-is-everything-are-they-sitting-comfortably/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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