If there was ever a landscape that was perfect for TV advertising it was 1970s UK.
The British economy was finally fully recovering from the devastating effects of WW2. Consumerism was in full bloom.
And the BBC was demonstrating that TV was clearly a medium that was up the Brits’ street. Monty Python clearly was killing it. As were others at the same time.
A nascent medium was meeting the right talent in the right place.
It was like this with John Webster. He’s rightly an advertising legend.
He just had it. And he had it at precisely the right time and the precisely right place: BMP Advertising.
John Webster created a string of ad campaigns that resonated with the big middle of UK culture. He was the man.
This is a video of him chatting about advertising.
I love his point about not clinging to your idea in the executional phase.
So painfully true.