New work for Lunchables


(NOTE: best when played full screen and with the speakers turned up)

We recently shot this :90 film epic to promote a Lunchables promotion that we created with client Lunchables.

Hang on, that doesn’t sound nearly impressive enough. Let’s have another go at this.

Just so we’re clear: we (the escape pod) first came up with the idea for the “never be bored again” promotion for Lunchables (let’s call that stage one) with Lunchables (our client). And then we (the escape pod) conceived and executed this epic cinematic film (that will run in cinemas) to promote the promotion (called “never be bored again”) that we (the escape pod) created (let’s call that stage two) with our client (Lunchables).

That’s much easier to remember.

Well, as part of this “never be bored again” promotion, we are giving away the stuff every kid would love to have. such as an amazing customized tree house designed by America’s preeminent tree house designer. And tons of Nerf blasters and a lot of other great stuff. You know, stuff kids really, actually want. Not what we adults want them to want. Or what it’s PC to think that they want.

Hat’s off to Hasbro by the way for being cool enough to partner on this.

And hat’s back on, briefly, and then back off again to commend the Lunchables team at The Escape Pod for pulling all this together. Lots of people needed this one to turn out good. That’s always tricky!

We’re breathlessly excited about this because it was such a dream thing to shoot: pure childish joy.

To achieve this, we retained the services of a director whose work I’d seen and admired years ago. And coincidentally the ad that he’d shot featured a treehouse, as subject matter. I would like to point out that this was NOT the reason we hired him. We’re not that literal! We swear! That would be sad.

His name is Ray Dillman and he’s housed at the venerable MJZ in LA, a great production house that has never let us down.

Ray is a true artist and a gentleman and he was great fun to shoot with. He even got Irish breakfast on the craft services menu on the second day of the shoot. It was really good too. Except for the baked beans. I’m kidding Ray!

Ray, and Eric Treml,his Austrian DP, had a lot of fun shooting this one. It was fun just to watch them have fun shooting it. We just basically were along for a very pleasant ride. Everyone was in complete agreement about everything. Getting hot English tea (with milk and sugar) delivered to camera one was our biggest hiccup of the day.

And we got our compadre from the Budweiser glory days, ace editor Mike Coletta from Redcar Chicago, to cut this one. And he really did a great job. I still find it exciting to watch and I’ve seen it a million times. I think that’s the test of a great edit. Thank you Mike.

The music kicks ass doesn’t it? That was rather deftly handled by Lorne Balfe. You may know his work. Little thing called Pirates of the The Caribbean. Heard of it? That was him and Mr. Eric Zimmer.

Radar Studios in Chicago stepped in at the last minute to do a very tricky job exactly right. Thank you Radar guys for creating the crucial ‘here’s what this is all about’ portion of our epic. It is seamless and epic and completely in tune with the body of our spot. No easy task. You saved our bottoms!

Sound design, which was really tricky on this one (it’s going into cinemas only remember. great sound only please!) was excellently noodled by Drew Weir at Vagabond Audio.

Color, another tricky one, again coz it’s cinema, was handled by Mike Matusek of Nolo Digital Film here in Chicago. Home of the best chicken Tikka Masala in Chicago.

And a shout out to our cast of amazing kids. There are some bona fide stars in this one. And it was a very physically demanding shoot. Lots of running and gunning over two hot summer days in the woods of Ventura county. Thank you Emma Nelson at ocean park casting in LA.

Finally, and most importantly, a big thanks to our wonderful clients the Lunchables brand team. Thank you Boyd Tubbs,Thomas Bick, Reed Damon, Kelly Herbert and Joe Fragnito.

We all had a blast doing this one. You can tell.

Fun is good!

13 responses to “New work for Lunchables

  1. Awesome! Wish it wasn’t private so I could actually you know, watch it.

    • don’t be cheeky ajish! technical problems. (whips off nonexistent sunglasses) Trust me, it’ll be worth the wait.

  2. V,

    The video states that it is “private” and will not play. :( I hope I’m the only one having this problem.

  3. yes chris. there was a slight hitch. should be up later today.

  4. Great stuff, as usual (PS: I think you mean Hans Zimmer).

  5. Very well done Vinny. Epic shots, amazing music and great sound design and mix.

  6. That was pretty freaking amazing!

    • as you are aware howie, I live only that you might smile upon my efforts. ;-)
      thanks man. it was so much actual fun to do. like when i shot my first NASCAR spot: playing with actual racing cars. a fantasy realized.

  7. Pingback: Oscar Mayer Lunchables – Treehouse standoff – (2012) :90 (USA) | How To Make Money Online Paost

  8. Top notch. Though I’m no longer a kid by any stretch (except for in my heart and in my dreams), this work won me over. Is it playing in cinemas in the midwest? I’d like to see it on the big screen…

  9. Kipp, thanks for the kind words. i have no idea of the schedule. but i have seen it play on a cinema screen and it was really affecting. this was a fun all the way through.

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