It’s the Heaven’s Gate of pop culture reference.
A colossus of rights clearance conundrums.
It’s for the new NIKE Fuelband.
Wow.
Disclosure: i know one of the creators of this, Mike Warzin. And he told me it was better when they had Andy Kauffman in it.
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Ok it’s entertaining but the idea is as old as the hills, we’ve seen similar a hundred times and what the hell is a fuel band?
Apart from that I like it!
Oh i’m not sure appropriating pop culture has been done on this scale before Rant. This is special. This is like an Oscars only montage.
I think only NIKE could pull this off.
“What’s it for?” “Taco Bell!” “Fuck off!”
vs
“What’s it for?” “Nike!” “Nike? Cool”.
I personally loved and was overwhelmed by it. can’t ask for more than that.
Oh man. I laughed at “the Heaven’s Gate of pop culture reference,” but then I watched the spot. It’s like my whole life just flashed before my eyes.
Plus, I get the message, clear as a bell: this fuel band thing counts all movement throughout the day.
If I were to say anything negative about Nike work, it would likely be, “Dammit, you guys. Stop making everyone else look bad.”
Fuelband’s are for the weak, I mean week.