Daily Archives: August 16, 2011

GENIUS POINT OF PURCHASE FROM MILLER LITE

Saw this in a convenience store.

In anticipation of the football season, primo beer drinking time obviously, Miller Lite has placed these hulking inflated football players sporting local team colors in-store.

And don’t ask me why but they just work in a very overwhelming manner.

Suddenly there’s only ONE beer you’re going to pick up on the way to watch the game at your friend’s house.

It also makes you want to buy one of these inflatable monsters.

A truly great idea that will definitely “move the liquid” as they say in beerland.