At the end of the day it’s all about editing, isnt’ it.
I’m editing some spots at the moment. I have to say, in all immodesty, that i have always been pretty good at editing. because editing is true storytelling. the best part of filmmaking! and i love that bit.
There’s a old movie expression: in film you write something three times. you write when you write it. you write it when you shoot it. and you write it when you edit it.
It’s probably the single most important lesson of film-making. I have written, shot and helped edit hundreds of ads/videos etc at this stage of my career. things change between your original idea and the finished product. they should change.
some things that are great on paper are lousy on film. paper isn’t film. paper is words. film is action.
The other biggest truth about shooting film is that it never gets any easier. It’s a struggle every time. there are plenty of opportunities to royally f**k it up. Wrong casting? You are screwed my friend.
The more I have shot the more i truly realize the importance of the edit and what it can add to the filmmaking process. it’s where the magic happens. or not.
I have been lucky enough to work with some great editors. I once worked with an Oscar-winning editor (editrix?) from Peckham. She was a wizard. She could create things that we never even shot.
Editing. It’s where it’s at!