As the parent of three avid harry potter fans i’ve seen first hand the comet-like impact the books have had on this generation. it makes star wars look like a cult hit. kind of.
I often wonder what the long term cultural effects of this utter infatuation will be. it’s interesting because as this generation’s parents got sucked into the internet the younger generation were getting stuck into a good 700 page book that was a real commitment in terms of time and energy. i never read a 700 page book in my life. much less when i was eight years old!
One effect i have noticed about this generation, and i realize it might be too much of an extrapolation, is that they are much more balanced about the internet than their parents. to them it’s purely a tool. something that’s always been there. like we would look at a refrigerator. they have a real sense of perspective about it.
Anyway, a kind Escape Pod designer whipped this bottle label up for my kids. You see we’re celebrating Severus Snape’s birthday at our house tomorrow. And i thought it would be nice if our fizzy grape juice had customized labels. 
Spoiler alert! Snape would have been 51 tomorrow had he not…never mind.
Yes folks, It’s that scary!
