David Rolfe, the pioneering head of production at Crispin Porter Bogusky and former colleague at DDB posted a nice interview with me on his blog. I was flattered to be asked. As far as i am concerned, David’s integrated production wizardry has been one of the keys to the success of that amazing agency. One of the hallmarks of their work has been the seamless integration of both traditional and online executions. Not “just” a great producer, I think David realized that to succeeed in today’s environment the role of the producer had to change. Producers need to think strategically and have a much more active and collaborative role in the creative process. And not just cope with logistics and process. I learned a lot from working with David. He opened my mind to what can be done. We produced a TV show together that entailed a mind-bending number of disparate elements. and was a much bigger production in every sense than i had ever done previously.
Anyhoo, you can read the interview here.
it’s always struck me that one of the biggest advantages we have here in USA advertising is that we have Hollywood in our backyard. We have access to the same machinery that produces the films the world loves. And that machinery is well-oiled and moves at lightning speed. It’s an industry. One week your DP is shooting with Spielberg, the next week he’s shooting your ad. It’s a quality thing.
Not just that, you’re shooting in the state, California, that understands that the movie industry is a huge source of revenue for it. And so is dead keen to make anything happen. There is a flexibility here that just doesn’t exist elsewhere.
The crews here are the best (fastest) in the world. It always impresses me how fast and furious and just plain “on it” everyone is here. If you want it you can get it. Very few questions asked. if only everything in the world was as responsive and thoughtful.
Every time i shoot here i come away with a positive feeling. These people really care and they truly give 100% all the time. Hooray for Hollywood!