David Rolfe, the pioneering head of production at Crispin Porter Bogusky and former colleague at DDB posted a nice interview with me on his blog. I was flattered to be asked. As far as i am concerned, David’s integrated production wizardry has been one of the keys to the success of that amazing agency. One of the hallmarks of their work has been the seamless integration of both traditional and online executions. Not “just” a great producer, I think David realized that to succeeed in today’s environment the role of the producer had to change. Producers need to think strategically and have a much more active and collaborative role in the creative process. And not just cope with logistics and process. I learned a lot from working with David. He opened my mind to what can be done. We produced a TV show together that entailed a mind-bending number of disparate elements. and was a much bigger production in every sense than i had ever done previously.
Anyhoo, you can read the interview here.
