i came across this in the newspaper this morning. it’s a neat little idea to promote the upcoming release of a kids’ movie. Alvin and the Chipmunks 2: the squeakquel!
my son and his friends LOOOOOVED the first incarnation of this, which was a big hit. It featured the legendary David Cross getting paid and doing a great turn as a record company bad guy out to exploit the falsetto singing chipmunks. innocent fun for innocent kids.
the movie comes out around christmas. and someone had the smart idea of doing a print ad that featured a chipmunk stencil pattern that kids (ie: their dads) can carve onto halloween pumpkins.
A nice idea that makes sense and is involving and adds to peoples’ lives. yes advertising can be more than empty hype. But only if you try!
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