Over dinner in new york recently i got into a fascinating discussion with my old colleague and all around good and wise egg Arun Nemali about the future (and present) of advertising. In a rapidfire discussion about the universe and everything we concluded that the future of advertising might well lie in out-of-home advertising. Not just billboards but everything that can be encountered in the real world. because, at some point, even the most wired of the wired have to go out and get some toilet paper and cheetos. and occasionally occasionally avert their gaze from their mobile device.
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- Escape Pod creates its first skateboard May 11, 2013My son, god bless him, asked for a skateboard for his birthday. No problem there. The only thing was he specified that it have a Scottish terrier graphic. Big problem. Perhaps not unsurprisingly, there is a distinct lack of Scottish … Continue reading →theescapepod
- Sir Hegarty nails it again May 7, 2013Ever since he’s retired, John Hegarty has really been letting adland have it with both barrels and calling bullshit on an industry that is even more awash with bullshit than it ever has been. And that’s saying something. Adland’s decade-long … Continue reading →theescapepod
- My first shoot May 2, 2013I recently came across this lovely idea. It’s a forum for directors (and creatives, i think) to talk about their very first shoot. My old partner turned Hollywood director Justin Reardon was profiled in it recently. I love ideas like … Continue reading →theescapepod
- Escape Pod creates its first skateboard May 11, 2013