i really like the Liberty Mutual Insurance ad campaign

it’s nice to see an ad campaign that has the brains and courage to decide what constitutes a good position for the brand and then go after it relentlessly. given the financial nature of the product and the region from whence it hails (new england) it’s hard not to see and feel echoes of the legendary John Hancock campaign penned by Bill Heater (my old boss btw) years ago. it unabashedly plucks your heart strings. and it succeeds. as my wife said of it “It’s been ages since anyone has been sincere in an ad”.

Damn. why didn’t i think of that? sincerity! it was staring me in the face.

so kudos to both client and agency. i shall update this post with examples of work and credits.

Off shooting in NYC next week

Consequently will be blogging lightly for the next week or so. I know, a crushing blow. You’ll manage somehow. hard liquor will help.

we are about to shoot some more penny pranks. but this time we have upped the stakes considerably. It will be interesting, that’s for sure. wish us luck. hidden camera is hard on the nerves. maybe blogging will help soothe the nerves! if so, forget what i just said.