We’ve been asked to teach a class on viral video by our local ad portfolio school. Which is great. But how do you teach someone to create hits? We’ve had our share of hits, hence the invitation to teach the class.
If i was to say one thing, it would be this: get interested in what other people are interested in. you have to get outside yourself to create hits. you’re vying for people’s attention without the aid of paid media. so your idea better be real interesting to other people. everybody loves kittens, so start there!
there’s always an air of inevitability about hits. everyone can tell a hit when it’s a hit. but how do you know a hit before it becomes a hit? by knowing what people are interested in.
that’s what i got so far.
